Pigtail Pals is a fantastic t-shirt company that is owned and operated by Melissa Wardy, a mom who wanted clothing for her daughter that wasn’t riddled with the typical “little girl” stereotypes. She wanted her daughter to know that becoming a princess, model, or ballerina weren’t her only options.
She created a line of girls’ t-shirts that are smart and funny, and that challenge female stereotypes. With shirts that read “I look good in red” and depict a female firefighter, or a drawing of a carpenter with a braid hanging over each of her shoulders proclaiming “I broke a nail“, Pigtail Pals uses witty slogans coupled with adorable illustrations to “redefine girly“.
Pigtail Pals also has a great blog all about parenting, the media, and girl empowerment. Check it out.
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Tagged as: Gender Roles, Girl World, Pop Culture, Products, Rosalind's Picks, Young Children
August 2nd, 2010 at 12:58 pm
Hope someone will come up with transitional shirts that’ll share the message of diverse gender roles et al while appeal to those moms and their kids whose dreams of “girly” haven’t yet expanded to include all potential. Could call it “Minds & Hearts tee-gather”.